In the competitive world of SaaS (Software as a Service), customer acquisition is a cornerstone of growth. For startups, finding the right strategies to attract customers can be challenging but rewarding when…
Category: marketing
How to Build a Global Brand as a Startup
Building a global brand is an ambitious goal, especially for startups with limited resources. However, in today’s hyperconnected world, it’s more possible than ever to expand your reach beyond local markets and…
Strategies to Stand Out in a Crowded Market
The tech startup ecosystem is booming, with thousands of new companies emerging every year. With this rapid growth comes intense competition, making it harder for startups to gain visibility, attract customers, and…
Diversity and Inclusivity in Startups
For several years, diversity and inclusivity have been among the most popular trends integrated into company cultures. Last year, many companies prioritized creating safe, non-discriminatory environments. People began to recognize that diversity…
Creating Innovative Ideas
Innovative involves questioning ideas in various ways, such as by substituting, combining, adapting, modifying, putting to another use, eliminating, or rearranging. Encourage participants to share as many ideas as possible in a…
Free e-book for startups
We know that as a startup CEO, your time is precious. Keeping up with the latest trends in the ever-changing marketplace, marketing strategies, or AI advancements might not be your top priority—especially…
The Future of Work: How Emerging Technologies are Shaping the Workplace
In today’s fast-paced world, emerging technologies are revolutionizing the workplace, creating a dynamic and ever-evolving environment. From artificial intelligence (AI) to blockchain, these advancements are not only transforming how we work but…
Kuinka parantaa asiakaspalvelua startupissa
Nopeassa ja kilpailullisessa startup-maailmassa menestys riippuu innovatiivisten ideoiden ja huipputeknologian lisäksi myös siitä, kuinka hyvin huolehdit asiakkaistasi. Asiakaspalvelu on enemmän kuin vain valitusten ratkaisemista tai tiedusteluihin vastaamista; se on suhdetyö, uskollisuuden rakentamista…
Rebranding in Startups: New Style, Old Idea
Let me start with a big spoiler: Full rebranding for a startup is not always a good idea. You may think this is nonsense, but consider it from another perspective. People associate…
Ethics in a startup – why is this so important?
For many, ethics are viewed as obstacles that can hinder progress toward goals. However, this perception is not accurate. Ethics in companies can offer numerous benefits, most notably improving brand image. In…