Nowadays, the Internet is one of the most important tools that help you promote your business. When looking for a unique company, we use search engines to do that, but not Gen Z. The youngest generation, people born after 2000, are looking for information on social media. Who knows, maybe they are your potential clients. So, to stand out from all your competition, you have to take care of your social media content, and in this article, we’re going to show you how to do that.
In this article, we are going to show you what techniques to use in creating your content for social media to improve it by almost 40%.
Social media content
Social media has surpassed all expectations. We have talked about Facebook for years, and it still has a big group of fans. Everyone has heard of Instagram or TikTok; most of us use them, and that means everyone posts something sometimes. Moreover, companies use them and publish content, so try to imagine the insane number of content published on social media every day. That’s crazy, can’t you agree?
So if you have this massive number in front of your eyes, see how good your content must be to stand out and target your clients. Nowadays, being okay in media is not enough. Your startup should have extraordinary content, something unique and special, but not too special, to promote in front of other companies. So today, we show you how to change your content from good and okay to special and breathtaking!
Tell them the story
People love stories. Use that for your content. Next time when you’re going to publish some article or content on social media, use a short but interesting story at the beginning. It can be your memory, a funny situation that happened when you were diving to work, all that matters is that it is connected with what you’re going to say in the post.
Try to be consistent. When your startup does an app that helps people book hotels, try to think about a story when someone has a big problem to call the hotel. This story must be interesting, funny, and most importantly, relate to your service or device – showing what your product or service gives them!
Numbers Numbers Numbers
It’s known that numbers are more persuasive. Sometimes one number, the percentage, can boost your post. Why? People like to see what service and product can get them, and the numbers are the answer to that. Thanks to our service, you can save 50% of your time. Our coffee lengthens your day by up to 3 hours. Improve your startup’s media content by 40%.
See, this trick also works on you! Give it a chance next time when you’ll be working on content for your startup!
Graphics – add them to your text
People’s brains absorb graphic information better. So use that knowledge to your advantage and adjust content to people’s needs. Bet on nice and eye-catching graphics. Make them aesthetic and use more pictures than text! Great visuals are more valuable than stock photos.
Add Samples
Interesting and unique content is not enough. Yes, more people will see your post but the commitment will be the same. Social media is not only for promotion; it’s also about building relationships with potential clients. So to build this relationship, you have to give your users something in exchange, something that encourages them and makes them remember who you are. Give your user a ready-to-use spreadsheet that readers can grab or a discount for your service.
After all, remember that one post with our tips doesn’t constantly change your social media. These platforms need time, regularity, and constant work. So don’t be discouraged. Try different things. And stand out on social media. Good luck!
Feel free to contact us for any startup management inquiries or conferences. Visit our blog for more useful tips, and listen to our podcast to learn how other startup CEOs successfully navigate their companies.