No matter if you’re the CEO, CTO, founder, or co-founder of a startup, there will be a moment when you’re going to meet your clients. You need to be prepared to collaborate with them and sell them your idea or product. To do that correctly, it’s worth knowing the types of clients to efficiently encourage them to buy your product.
In this article, we present the most important types of clients and show you how to handle them.
The most important client types
To understand your client’s needs and know how to talk to them, you should know the basic information about each type. Thanks to that, when you meet with one, you’ll be able to identify them quickly and adjust your offer to their specifics. This may seem irrelevant, but trust us, speaking the language of the customer’s benefits is extremely important and necessary to effectively close the sale.
Distrustful client
The first type of client is a person with limited trust in salespeople. This is very common, especially when clients meet with the company for the first time. That trust and special relationship will not be built during the first meeting. This takes time, and you, as a person who represents a startup, have to convince the person to trust you.
We are often distrustful of businesses that are new to us. The best solution when meeting with this type of client is to show them that they can trust you. Present solid and reliable information. Remember your body language and tone of voice.
Undecided client
Undecided clients are the hardest ones. Here you must be prepared and patient. These clients take a long time to make a choice and often face difficulties. At first, they seem interested. They ask about the price, characteristics, and advantages. They seem to be interested in your service. But in the end, they don’t buy anything because they have to think through whether it is worth their money.
In this case, you have to encourage and advertise your product. It’s worth telling this type that this is the best product, and explain its advantages. If the transaction is completed and the client is happy, there is a big chance they will become your regular and permanent client.
Loyal clients
Loyal clients are the most important segment, which every company needs to thrive. The needs of these clients should be prioritized. Loyal customers constitute 20% of all customers. This group is extremely important because they feel a strong connection with your startup and appreciate your services.
These are the people who talk about your company to their friends and family, giving you needed recommendations for development. That’s why it’s important to take care of their experience, and engage them in loyalty programs to give them more benefits. Remember, loyal clients are your free advertisement.
Discount clients
This group of clients is always looking for the best deals and the lowest prices. They’re looking for the biggest sales. They’re important because they play a role in the company’s inventory rotation. These types of consumers rarely buy products at full price.
They are resistant to many marketing tricks, making them the least loyal segment. They buy from companies with the biggest and most attractive sales.
Meticulous client
Meticulous clients are precise, analytical, and often pay great attention to the smallest details. This category includes people with strong characters, who are stubborn, demanding, and expect high standards. Very often, decisions are made without knowing all the information.
During conversations with this type of client, it’s worth addressing their concerns. If such a consumer is to make a purchase, they must be sure that the product will meet their expectations in every respect. You should try to dispel all their doubts and provide them with as much detailed information as possible about the product or service that interests them.
Potential client
Potential clients, or in other words, clients showing initiative, are some of the easiest clients to work with. They are motivated and optimistic. They are communicative and willing to buy something. They have an emotional approach and can be impulsive when making choices.
During conversations with these clients, you should try to establish a personal relationship. It’s worth being happy and enthusiastic. It may be good to emphasize that a given purchase will contribute to improving the quality of life not only of the buyer but also of people around them.
These are the most common and popular types of clients you can meet when selling your startup services or products. Don’t forget that every client is a little bit different and needs a different attitude and help.
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