Choosing the perfect name for a startup is an extremely important part of branding. Why? Your name should reflect ideas, goals, and values. It is supposed to be something outstanding that makes people remember your brand. Of course, there is rebranding, but it is always connected with the possibility that people stop associating you with your name. That’s why it’s essential to take care of your name at the beginning of creating a startup, and today we’ll give you some tips on how to name a startup.
In today’s article, we focus on creating a name for your company!
Brainstorming
No one should be surprised that looking for an idea for a startup should start with brainstorming. The rule is simple. Write down every idea, word, or concept related to your business. After doing that, sit down and think about which of these names is connected with your mission, values, target audience, and more.
When your list is ready, try to expand your favorite names. Transform them and make connections between the best ones. It’s worth engaging other people in that process because it gives you a fresh perspective. Brainstorming is key here. It can help you create a unique and outstanding name for a startup.
When your list of names is ready, try to find further inspiration. You can find different ideas in books, movies, on social media, or in real life. When you recognize something as a great idea, write it down. And remember that naming a company should take time. Don’t make rash decisions that you may regret in the future.
Decision-making Process
When you have a list of all the names, it’s time to organize it a little. The first division you can make is ordering names for those with a story and those with resonance. During that process, try to think which names may be associated with negative emotions or connotations – these should be deleted immediately.
Research
Before choosing the right name, it’s important to see what your competitors’ names look like. Conduct market research and see what the situation on the market looks like. If possible, choose a name that is the most different from your competitors.
Once you’ve filtered your potential names based on stories, resonance, associations, and competition, it’s time to conduct a trademark search. This step is extremely important because it shows you if you can use your name or if it’s legally available for use.
How to Choose the Best One?
The name for your startup should be a balance between creativity, resonance, and simplicity. Here are some reminders that may help you make your decision:
- Easy pronunciation: It’s a very important rule that may improve your marketing. Easy and phonetic names are better for marketing and talking about the place in social media.
- Spelling consistency: Stick to conventional spelling norms.
- Shorter is better: Commonly, short words are easier to remember. Focus on a maximum of three words, up to 10 characters each.
- Simple but unique: Try to follow this rule, and you’ll see that your name will be the best!
- Avoid being too specific: Sometimes it’s better to leave space for customer imagination and word associations.
- Think long-term: You never know how your business will develop. That’s why choosing a name thinking long-distance and thinking about the future
That’s what the process of creating a name for a company looks like. Remember that rushing in this case may be more of an obstacle than an advantage. Take your time and create the best name for your startup! Good luck!
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